Overview: Medipal Medical Supplies, a leading provider of medical equipment in Kenya, sought to enhance their digital presence and stand out in a competitive market. Located at Southern House, Nginda Lane Off Murang’a Road, Nairobi, Kenya, the company aimed to leverage social media, local SEO, media buying, and a robust digital strategy to drive growth and establish themselves as a dominant player in the medical supplies niche.

Client: Medipal Medical Supplies
Industry: Medical Supplies
Services: Social Media Campaign, Local SEO, Media Buying, Digital Strategy
Location: Southern House, Nginda Lane Off Murang’a Road, Nairobi, Kenya
Via: Brimar Tech Agency

Challenge: Medipal Medical Supplies recognized the need for a comprehensive digital strategy to effectively compete in the medical equipment sector. Their key challenges included increasing social media visibility, improving local search rankings, and generating quality leads. With a crowded market and a growing need for online engagement, Medipal required a strategic approach to amplify their digital presence and attract more customers.

Solution: Brimar Tech Agency developed and executed a multifaceted digital marketing campaign over four months to address Medipal’s needs. Our approach included:

  1. Social Media Campaign: We crafted a targeted social media campaign designed to boost engagement and grow Medipal’s follower base. Through engaging content and strategic posting schedules, we achieved a 45% increase in social media followers and an 80% engagement rate. High-quality graphic designs were also created to enhance visibility and reinforce brand professionalism.
  2. Local SEO: To improve Medipal’s online visibility, we optimized their Google Business listing and implemented local SEO best practices. This effort resulted in Medipal ranking among the top 3 well-optimized medical suppliers in Kenya, significantly increasing their local search visibility.
  3. Media Buying: We executed a strategic media buying plan to maximize reach and drive traffic to Medipal’s website. By targeting key demographics and optimizing ad placements, we successfully increased the number of leads and sales for the company.
  4. Digital Strategy: A comprehensive digital strategy was developed to align with Medipal’s business objectives. This included educating their team on running effective digital ads, ensuring they were equipped with the skills needed to manage their campaigns independently.

Results: The digital marketing efforts delivered impressive results for Medipal Medical Supplies:

  • Social Media Growth: A 45% increase in followers and an 80% boost in engagement, leading to greater brand awareness and customer interaction.
  • Enhanced Visibility: Medipal’s Google Business listing now stands out among the top 3 medical suppliers in Kenya, reflecting well-optimized local SEO.
  • Sales and Leads: The increased social media presence and effective media buying strategy contributed to a notable rise in sales and quality leads.
  • Brand Dominance: The professional graphic designs and strategic approach created a strong social media presence, establishing Medipal as a leading brand in the medical supplies sector.

Overall, Brimar Tech Agency’s digital marketing strategy not only accelerated Medipal’s online presence but also equipped their team with the knowledge to sustain and grow their digital efforts. The success of this project underscores our commitment to delivering impactful and results-driven digital solutions.