Overview:
Biocare Health Systems Limited, a leading medical equipment provider based in Nairobi, Kenya, aimed to enhance their online presence and streamline sales by launching a new website. They sought a platform that would not only showcase their extensive range of medical equipment but also integrate WhatsApp for direct customer engagement. This project was designed to boost their visibility and maintain their leadership in the Kenyan healthcare market.
Client: Biocare Health Systems Limited
Industry: Healthcare
Services: Website Design, E-Commerce via WhatsApp, Google My Business Profile Verification
Location: Githinji Investments Building, 3rd Floor (305), Behind Makini Herbal Clinic, Chambers Road, Ngara, Nairobi, Kenya
Via: Brimar Tech Agency
Challenge:
Biocare Health Systems needed a professional, user-friendly website to display their vast categories of medical equipment, allowing customers to easily browse and purchase via WhatsApp. The challenge was to create a sleek, professional platform within a one-month deadline, reflecting Biocare’s dominance in the healthcare equipment niche and enhancing customer trust.
Solution:
In just one month, we delivered a fully functional, visually appealing website that effectively showcased Biocare’s extensive product range. The website featured an intuitive design, allowing users to easily explore medical equipment categories. To streamline customer interactions, we integrated WhatsApp for quick inquiries and purchases. As an added value, we verified their Google My Business profile, boosting their online presence and credibility.
Results:
Biocare Health Systems was thrilled with the outcome. The professional look and seamless WhatsApp integration helped drive customer engagement and increased sales. The website not only enhanced their visibility but also positioned Biocare as a leader in the Kenyan medical equipment market. The added Google My Business profile verification strengthened their online footprint, leading to improved search rankings and customer trust.
Impact:
The successful launch of the new website has significantly improved Biocare’s online presence, with increased traffic and customer inquiries. The ease of communication via WhatsApp has led to a more personalized shopping experience, resulting in higher conversion rates.